Marketers Adapt to New Challenges

You walk past the blaring TV- but the commercials stop you. You listen for no particular reason, and then you move on to go back to doing what you were going to be doing. Why did you stop? What was so intriguing about that commercial?

Simple: it's brainwashing. The catchy slogans, odd characters or costumes, and familiar jingles are all there to pique our interest and get us to stop and watch the commercial.

Tayla, of course, said this was definitely not the case. "Commercials are just doing their job! Catching people's attention. And now with Tivo and DVR we can just fast forward through commercials, so no one watches commercials anymore."

But no one has perfect reaction time, and often times people catch a commercial before their show begins.

These marketing people are clever...